MarketingProfs has a wonderful article in their newsletter today titled "Retail Theater" written by Lisa Johnson of ReachWomen. Although the post is about compelling strategies for reaching consumers at retail, the lessons are applicable to anyone trying to reach any consumer in any setting.
The four key lessons from the article are:
1. Present a lifestyle
2. Construct vignettes and suites
3. Satisfy the senses
4. Encourage customers to sample, touch, feel