I am a Contributing Editor at BlogHer, currently writing about Personal Finance. In this capacity I follow scores of blogs on the topic. One standout and very popular blog is Boston Gal's Open Wallet.
The author of this blog posted for about a year under the Nom de Blog "Jane Dough" until she was quoted in a New York Times article. After the article appeared she received a cease and desist order for trademark infringement and changed her Blog Name to "Boston Gal." In the stream of supportive comments to her post announcing her name change and the reason prompting it, Boston Gal's readers noted the changes they would have to make to their blogs to fix the many links they had made to her previous name and they also figured out who the company was that served the cease and desist order and expressed their displeasure with the company's tactics.
This week brought some good news, though - Boston Gal is Jane Dough again, sort of. The company who owns the trademark contacted her and invited her to blog for their site using the Jane Dough name. Sounds like a win-win, right? Not so fast.