Today I visited a blog I visit pretty much daily and embedded between the blog post was a little video ad. Not remarkable in and of itself but it was for Priceline, focused on rental cars and featured William Shatner's "Priceline Negotiator" character working on behalf of a woman (check) seeking a discounted price (check) on a mid-size rental car (check).
Here is where it gets freaky. I performed this very search last night. And although I did not have Bill Shatner's nor his falcon of truth's assistance, I did visit the Priceline site. Once these ads can not just follow my browsing history and appear to persuade me in case I had not completed my deal hunting and can predict what I will be searching for and show up on my favorite blogs in advance of my search, well not only will all pretense of personal privacy be completely blown and big brother fully realized, but I might actually then find that having my privacy violated is actually helpful because it means that I am truly shown just the ads I want to see.
*Apologies if I have mangled the lolcat language