I was very happy to see that there were several CPG companies at BlogHer. Given my past in the sector it is gratifying to witness the growing understanding of and use of social media to communicate with consumers.
I noticed Kraft (Singles), Con Agra (Butterball Turkey) and Del Monte in the exhibition hall. I had a chance to chat with some of the brand team members from Del Monte's new Fruit Chillers frozen fruit sorbet and was further impressed that the brand team was there learning and not PR reps or hired booth hands.
Dove with one of their newest products, Ultimate Clear, was a major sponsor presence and got it mostly right with their activities and promotions. Other than a couple of missteps with t-shirt sizing (note to PR peeps from big cities who work in fashion and beauty - although I'm sure you are all lovely tiny wispy girl sized things - most of us women are not and most certainly your consumers are not running around in Marc Jacobs and Choos - offer sizes accordingly and stop making this mistake year after year) they did a great job of building buzz around their product and I'm sure they'll get some strong blog buzz as a result.