I had an opportunity to attend TechCrunch50
this year. This new conference, in
its second year now, gives startup companies a chance to pitch their
business, get evaluated by an expert panel and potentially win $50,000.
last year's winner, is a successful personal finance money management
site that a number of bloggers now use. This year's winner is a
twitter-like service for businesses called Yammer.
What will bloghers be using from the TC50 lineup? I spotted a few possibilities.
First is iThryv which is money management and financial literacy software for kids and schools. Charlene Li hopes they succeed if for no other reason than their plans to give the software to schools for free.
that parents might be avoiding though is (the cute and extremely
charming - women, men and dogs were all breathlessly following him
around) Ashton Kucher's offering, Blah Girls.
Charlene Li has already decided that this mashup of South Park and
Perez Hilton with animated, rude, gossip hungry tween girls is going on
her home's ban list.
It's too bad that this show is so parent-unfriendly because the product
placement/integrated advertising business model is, I believe, the
future of digital entertainment.
Amy Jussel of Shaping Youth watched the live stream from home
rather than brave the crowds (though, other than the non-functioning
internet day one, I am always surprised at how much I enjoy this
event). Her pick is FitBit which is a gadget that tracks your fitness.
only disappointment is that since I am not an actual girl reporter on
the go and just play one occasionally on the internet, I couldn't hang
out for the entire time. That meant I missed Joss Whedon
speaking on the Hollywood Goes Silicon Valley panel. Fortunately one of
my favorite real life girl reporters on the go, Jessica Guynn, has a writeup for the Los Angeles Times' Technology blog.
More reports from Jessica Guynn can be found here.