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Comments

lizriz

I love that Jones Soda label copy! :)

Maria Niles

Thanks, Liz! They get it right on the outside and deliver on the inside - their soda is such a yummy treat and I feel a lot less guilty drinking theirs ;)

Mom101

Such a fantastic story - I love everything about Jones. It's the kind of branding story so many marketers wish they had, only they'd be terrified to make the kinds of choices that Jones has. Kudos to them for sticking to a good idea from top to bottom.

Maria Niles

Thanks for the comment, Mom101. Jones succeeds because they trust their consumers and they've been rewarded for that trust. You're right - many marketers could learn from them.

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