How Knowledgeable Are Marketers With No Social Media Experience?
Marketing Sherpa's Chart of the Week:
Majority of Marketers Believe No Experience is Needed to be a Social Media Expert
Much like Beth Harte and Michelle Tripp, I steer clear of calling myself a Social Media Expert - I consider myself a marketer (one with a record of success and several years of experience working with social and new media) - and for many of the same reasons as they express in their posts. Proclaiming oneself as an expert implies that one believes they no longer have anything to learn. Also, knowing how to use the tools does not mean you know anything about marketing and marketing strategy. Social media marketing is still marketing but with new tools. You need to know both and any "social media expert" who can only help you learn how to use the tools but not also understand why, when and where to use them is not going to be able to help you adopt and utilize them in an effective manner to build your brand or grow your business.
But then I saw the chart above.
Using social media tools, no matter how prolifically, does not mean you understand how to integrate them into a marketing plan. Marketing Sherpa sums it up nicely:
You may have spent a lifetime watching hours of television on a daily basis and being exposed to an infinite number of commercials in the process but, based on that, would you consider yourself knowledgeable about producing a TV commercial? Of course you wouldn’t.
However, since a majority of my fellow marketers believe that familiarity with social media is sufficient and experience using the tools in service of a marketing strategy is not a necessary condition to consider oneself knowledgeable, I can at least not cringe when well-meaning friends call me a social media expert. Though really I'm holding out for social media goddess.