Each of these continues to grow in either practice or importance. I always sit up and take notice when others agree with my perspective and so allow me to share with you a few affirmations I've noticed of late of my focus on two of the three.
On the mobile front I'm no savant when it comes to noticing that the new Google Phone, the Nexus One, screams that Google is all about seeing mobile as the future. Both Google and Apple have purchased mobile ad companies recently which only reinforces what I (and many others) have been seeing and saying for years now:
Here's my prediction. I think it's all about mobile. It's about making mobile faster, easier, smaller, more powerful. It's about carrying the Internet in your pocket.
Virginia DeBolt at BlogHer: Voice Apps: Have You Talked *To* Your Phone Yet?
Personally, I saw our mobile everything-on-our-phones future by observing my niece. So let me amend my previous statement. Mobile and children are our future.
As is product placement. Amanda Congdon brought the idea up in the panel we held on the future of television in a digital world at new comm forum a couple years ago and ever since it has become increasingly evident. latest data point comes from return of the show Chuck.
Ultimately, Subway may have saved “Chuck” when it struck a sponsorship deal for the show’s third season, helping to offset the hundreds of thousands of dollars that producers agreed to cut from their per-episode budgets. (As they did last season, Subway sandwiches and stores will turn up in logical places in Chuck’s life, like the mall where he works.) Dave Itzkoff at The New York Times Pulling Out All the Stops to Rescue a TV HeroI'm certain that as video entertainment shifts to the web that product placement will grow as a key method of financing production costs for all forms of television whether it be delivered via broadcast, cable or internet allowing advertising outside the show to do less of the heavy lifting and deliver profits.