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It makes it seems as if "marketing" is something that can be easily acquired and put to good use.
But marketing is not easy, and successful marketing is not a commodity
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- David Cay Johnston: Free Lunch: How the Wealthiest Americans Enrich Themselves at Government Expense (and StickYou with the Bill)
Riane Tennenhaus Eisler: The Real Wealth of Nations: Creating a Caring Economics (Bk Currents)
Dov L. Seidman: How: Why How We Do Anything Means Everything...in Business (and in Life)
Bryan Caplan: The Myth of the Rational Voter: Why Democracies Choose Bad Policies
Michael Pollan: The Omnivore's Dilemma: A Natural History of Four Meals
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